Friday, November 1, 2019
Costa Coffee and the Coffee Industry in the UK Assignment
Costa Coffee and the Coffee Industry in the UK - Assignment Example The coffee industry in the UK is going through a period of growth and change. While Starbucks is one of the most familiar names in the industry, it is not the biggest or the most successful because Costa Coffee performs better. On a global scale, coffee remains the most popular beverage with approximately two billion cups consumed daily. The U.K alone consumes around 70 million cups of coffee daily (British Coffee Association, 2015). In comparison with several other European nations, the United Kingdom still stands out as one of the few countries that have favored instant coffee at the expense of other fresh coffee beans or fresh ground coffee considered of better quality. Even though consumers remain devoted to their preferred brands, the most important thing is the taste and quality of the instant coffee. Placing premiums on coffees brands is currently motivating instant coffee customers to consider the quality of taste as their preference before buying. In the year 2014, the intro duction of private labels for premium coffee had a positive influence on the status of micro-ground coffee, with customers of low-priced options switching to this brand due to its improved quality (Ukers, 2012). Costa Coffee has taken over the UK coffee industry, and with their unchanging traditional method of roasting their coffee beans slowly, the Bruno & Sergio brothers have served their customers with authentic blends of six Arabica beans to one Robusta in more than five hundred coffee shops globally.