Tuesday, November 19, 2019

Product Evaluation Essay Example | Topics and Well Written Essays - 500 words

Product Evaluation - Essay Example good thing about this product is its added features and benefits such as affordability above all, while ensuring quality, availability of spare parts, customer support and more added values. Starting with affordability, other brands such as those from Apple Incorporated, Sony, Acer and others are becoming expensive because of the higher rating they obtained from customers and third parties. In general this is the bottom line of highly influential marketing activity, which is an integral part of creating significant needs for certain product or service offerings – the essence of advertising or promotion (Boone and Kurtz 482). Once these needs are created, it would now become easy to take control of the price on the part of the producers or manufacturers because of their higher or strong market power (Porter 4). This is evident in the case of Apple brands and others which substantially take hold at the top of the competition even though their prices are relatively higher. The case of Dell is different because it tries to create its market share by ensuring affordability while maintaining high value for customer support and availability of spare parts, which would result further to opportunity for long-term usage (Dell Official Site). All of these based on experience could be justifiable and are substantially met by Dell as it continues to cater price-conscious customers who also want to get something more at remarkably cheaper price. Dell is a good brand of choice among customers who are substantially looking forward to cheaper price but would also want to get something more. This is the area where Dell is making out the most of its market opportunity. It continuously seek to cater market segments where the basic criteria they considered is affordability at high level of functionality and including value-added features such as quality, availability of spare parts, and reliable customer support. In other words, Dell has what it takes to have something more

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