Workplace Incivility

Select and complete one (1) of the following assessments from your text: †¢ Box 8. 2: Workplace Incivility Scale I selected this exercise since my organization recently had a change in leadership at the highest levels. I thought to compare/contrast the Incivility Scale under the old and new regimes. I concentrated on my interactions with my superiors. | |Old Leadership |New Leadership | |Put you down or was condescending to you? |Yes. This was a frequent occurrence at staff |No. | |meetings | | |Paid little attention to your statement or |Yes. This was a frequent occurrence at staff |No. | |showed little interest in your opinion? |meetings | | |Made demeaning or derogatory remarks about you? |No. The boss always separated his professional |No. | | |feelings from personal ones. He frequently | | | |would question you professional competence, but| | | |would not cross the line into a personal | | | |attack. | | |Addressed you in unprofessional terms either |Yes. This seems to be at odds with the above |No. |publically or privately? |statement, but these did not seem to be a | | | |personal attack. | | |Ignored or excluded you from professional |No. This does not really apply in my situation|No. This does not really apply in my situation| |camaraderie? |because of the differences in ranks. |because of the differences in ranks. | |Doubted your judgment on a matter over which |Yes. Was very vocal about it during staff |Yes. This still occurs at staff meetings, but | |you have responsibility? |meetings. |with a different tone. It is not so much a | | | |doubt in judgment, but more of an â€Å"are you | | | |sure† second check. | |Made unwanted attempts to draw you into a |No. We never had this sort of relationship. |No. We never had this sort of relationship. | |discussion of personal matters? | | | | | | As can be seen above, there have been a wholesale change in the leadership style in my organization. Everyone that has been promoted to a leadership position has had to attend at least one Leadership Continuum (more likely, he has attended at least five). One of the core concepts that is taught is the theory to â€Å"Praise in Public, Shame in Private. It has constantly amazed me how many leaders never picked up on that lesson. I try to embrace that lesson with my subordinates in all of my interactions. With the new leadership in place, we seem to produce the same output as before, but with a hi gher morale level. The new boss still challenges your professional judgment to keep you on your toes, but it is accomplished in a far less confrontational manner. In conclusion, It seems as if the Incivility Scale for my organization has shifted significantly in the â€Å"civil† direction [pic]

Rear Window; Alfred Hitchcock

After watching Rear Window for a second time I’ve come to realize that not only is Alfred Hitchcock a great director, but also a great movie watcher. What I’m trying to say is that he knows exactly what people want to see in certain movies. Voyeurism captures the attention of anyone, viewers want to â€Å"spy† on the characters without being seen, and they want to be in positions that reality doesn’t allow them to be in. Hitchcock knows this feeling all too well, making one of the greatest movies of all time around that one obsession viewers have. This is why Rear Window is a great movie for ENC 1102, along with the romantic tension and multiple subplots. The first time a saw the movie I really didn’t see the voyeurism of the film, mostly because it was in my high school humanities class and was told to figure out the story behind the thriller. The teacher told us to find out the mystery of Mr. Thorwald. But after refreshing myself of the movie a noticed that Hitchcock was a very smart, nosy man, just like the rest of society. I pictured Hitchcock in the wheelchair watching all those people out of his window, and then myself and came to realize that anyone would watch if it were open to you. This led me to recognize that the movie, behind the crime investigation, was all about voyeurism and how people love to see without being seen. I watched it with my brother, who is a film major at UCF, and he too thought the same thing. We discussed the movie afterwards and he came to appreciate the movie for being shot in one area. The one person that does get to live the voyeurism in the movie is James Stewart. He’s the perfect main character, L. B â€Å"Jeff† Jeffries, who is a photojournalist. While on the job he broke his leg at an auto race after a big crash. Because of this he is confined to his own apartment and begins to watch all his neighbors and how they go about their day. Behind his building is a courtyard joined by three other buildings. Throughout these three building are different characters that Jefferies watches. There’s a frustrated yet fun loving composer in the building to his right, a middle aged couple with a small dog, a dancer who seems to enjoy practicing her routines, a lonely woman who seems to live in a fantasy world, and a salesman and his unfounded wife all in the building in front of him and a pair of isolated newlyweds that live behind the shades of their apartment window to his left. As he sits cooped up in his apartment he begins to notice everyone’s behaviors, when suddenly the salesman’s wife has disappeared. Jeffries and his girlfriend, Lisa Freemont, played by Grace Kelly, become suspicious of the salesman Mr. Thorwald. He begins to watch him every day and notices things that make him that more suspicious, like sending a suitcase off somewhere, having all his wife’s jewelry, or washing the knife and saw in his sink. Where did she go? What's in the trunk that the salesman ships away? What's he been doing with the knives and the saw that he cleans at the kitchen sink? Rear Window was released on August 1, 1954 and was shot in Los Angeles, California. Its company is Paramount Pictures and is in full color and sound. It is listed under many different types of genres like crime, mysteries, thriller and romance. It was nominated for four Oscars, best cinematography, best director, best sound, and best writing. It was nominated in nine other categories at smaller award ceremonies and won four of them. Directed by Alfred Hitchcock and had two main characters, L. B Jeffries and Lisa Freemont. Though the movie is one of the greatest ever made by Hitchcock and is supposed to be shot through a rear window, I find it hard for people to have interest in a movie with two main shots. In the movie you see the buildings and courtyard the majority of the time, the other shots being the one of Jeffries apartment and close ups on the individuals in their homes. A user from IMDB. com didn’t like the movie at all, â€Å"I got impatient with Hitchcock's penchant for manipulating reality, as if it didn't matter, in setting up his character conflicts towards suspenseful endings. It's all to do with believing what you see. One should not take for granted any audiences, all of whom are familiar with real life. † (Johnclark-1). Mr. Clark went on to talk about how he felt Hitchcock didn’t bring reality into the film, one of the examples being that in New York no one ever left their doors unlocked and windows open, in fact â€Å"we installed police locks† says Clark. So another reason some people didn’t feel this movie should be ranked as one of the greatest all time. But we go back to voyeurism, and people can’t help but be nosy, and get into other people’s business. Because of this one obsession Hitchcock gets you tangled in subplots and thrilling murder stories. Unless you pay close attention and watch for those unrealistic moments in the movie, you will never even notice them. As I sat and watched the movie never did I think about what people in New York really do with their doors or how often their leave their windows open. What I’m trying to say is that you will never notice these things unless you were told about them prior to watching the movie. I must admit, after reading that review I did see those moments in the film, but never did I think about them when I saw it the first two times. I am more than positive that if you show this in an ENC 1102 class they too will not notice the unrealistic lifestyle in the movie. Another couple reasons to show it in ENC 1102 is because of the voyeurism, romantic tension, and the films multiple subplots. If there is a group of people that love to be part of drama, and know everyone’s business, it’s the age group of 18 to 20 year old college students. They will be so enriched with all the inquisitiveness going on in the movie that they won’t have problems for a week or two in their personal lives. The movie provides an insight on all the characters that live in buildings around that courtyard, and a voice over from Jeffries that voices his thoughts on all their lives. That brings me to my next point, the multiple subplots in the movie. Hitchcock gives the viewers all kinds of stories from the romantic couple who are rarely seen, to the bachelorette ballerina who brings home a guy every night, to the women who can’t get a man and begins to make believe she invites one over for dinner. Another couple with the dog, they show love to each other through the dog, then the musician who throws parties to show off his new music, but struggles just to get there and finally the salesman and his wife, the main story, the murder. Hitchcock develops all these plots that revolve around murder case. They all have something to do with it, or are related in some way to that couple. I don’t believe an 1101 class could keep up with multiple plots as in Rear Window. And then there’s the romantic tension between Jefferies and his girlfriend Lisa. It’s just another part of the movie that anyone could relate to, not just 1102. Jeffries is very intrigued by this woman but has a heavier burden on his mind, the crime across the courtyard. She insists time after time, but he never really takes his mind completely off the situation at hand. As I sat a watched Rear Window for the second time with my brother I asked him a couple questions throughout the movie to get his, soon to be, expertise on what he thought about certain parts. It was a good experience for me knowing that he has a better eye for things that regular movie goers like myself usually don’t tend to catch. He helped me understand the movie a little more, and discussed with me what Hitchcock was trying to do in his film. Even though he’s close enough, my brother doesn’t count as a critic, here are some experts on what they thought about the movie. James Berardinelli liked the movie mainly, once again, because of it voyeurism. He though Hitchcock had a great background on voyeurism, â€Å"One of the most engrossing, and, in its own way, groundbreaking, studies of voyeurism is Alfred Hitchcock's Rear Window. The film is universally regarded as a classic, and a strong cadre of critics and scholars considers this to be the director's best feature. †(Berardinelli p. 1). He goes on to talk about the movie and its suspense, but also the great main character played by James Stewart, â€Å"Not only does the movie generate an intensely suspenseful and fascinating situation, but it develops a compelling and memorable character: L. B. Jefferies, a top-flight photographer who, as the result of an accident that left him in a leg cast. (p. 1). Another praise on the movie comes from Christopher Null; he too thought the movie was a classic. The aspect of the movie that caught his eye was the way Hitchcock made it all from a rear window, â€Å"the master craftsmanship on display, placing virtually the entire film within the confines of L. B Jeffries apartment has few parallels in modern cinema. †(Null p. 1). He too agrees with me on another aspect of this great film, helping it to be one o f the all time greatest, not only for Hitchcock but for all movies. And finally my last critic is Lucia Bozzola, who liked the film for its one main shot, â€Å"Keeping the camera in Jeff’s apartment (except for a couple shots near the climax), Hitchcock limits the audience’s view to what Jeff can see and hear from his immobilized perch. †(Bozzola p. 1). Even though I thought this could be a problem for some viewers, it is still a great feat to shoot close to an entire movie on one main shot; another reason why Rear Window is one of the greatest. So after reading all the reviews from the critics and getting diverse answers from regular movie viewers, a person who has yet to see the film should see it for themselves and decide on what they think. As for showing it to either an 1101 or 1102 class, I think it should be seen by more mentally mature young adults in 1102. Primarily due to the voyeurism in the movie, watching all different characters I think they could keep up with it more. This is why Rear Window is a great movie for ENC 1102, along with the romantic tension and multiple subplots. I thank you for your interest in my movie selection and leave you with this, a quote from James Berardinelli, â€Å"Simply put, Rear Window is a great film, perhaps one of the finest ever committed to celluloid. All of the elements are perfect (or nearly so), including the acting, script, camerawork, music (by Franz Waxman), and of course, direction. The brilliance of the movie is that, in addition to keeping viewers on the edges of their seats, it involves us in the lives of all of the characters, from Jeffries and Lisa to Miss Torso. There isn't a moment of waste in 113 minutes of screen time. †

Work Related Project Analysis

With that being said, it is also true that there are some customers who buy the products for themselves. The organization's head-quarters is situated in East Haven, Connecticut, with the first franchise located in Waltham Massachusetts, whereas its franchises are in the U. S. , Canada, Puerco Rice, Saudi Arabia, and the United Kingdom. Atari Afraid , the founder and CEO and Kumara Farad, COO of Edible Arrangements, Is a management major who has both In-depth knowledge as well as extensive experience in the fruit bouquet and arrangement production Industry.The organization's management (Finance). Currently the organization Is using the TIPS, CRM, and ERP systems to execute the majority of its business processes and ensures customer retention rates of 80%. The Problem The fact that the products are completely handcrafted gives the organization a competitive advantage over its rivals. Lack of similar products in the domestic market meant that the organization's products became a unique option to customers. As the organization continued to grow and diversify though, the need to improve efficiency and cut down costs also increased.With tremendous scope to gain entry into new reduce markets across the country, the company looked to expand its business. The problem that the organization faced though Is that It lacked a management plan and adequately trained sales people to embark on such a Nilsson. Another problem would be that Implementing the new system would enamel labor hours because the reorder system eliminates the need for employees from having to count inventory levels at the end of the day and have to call for supplier's orders. Communication channels are not clear, and the flow of information is interrupted. Work Related Project Analysis With that being said, it is also true that there are some customers who buy the products for themselves. The organization's head-quarters is situated in East Haven, Connecticut, with the first franchise located in Waltham Massachusetts, whereas its franchises are in the U. S. , Canada, Puerco Rice, Saudi Arabia, and the United Kingdom. Atari Afraid , the founder and CEO and Kumara Farad, COO of Edible Arrangements, Is a management major who has both In-depth knowledge as well as extensive experience in the fruit bouquet and arrangement production Industry.The organization's management (Finance). Currently the organization Is using the TIPS, CRM, and ERP systems to execute the majority of its business processes and ensures customer retention rates of 80%. The Problem The fact that the products are completely handcrafted gives the organization a competitive advantage over its rivals. Lack of similar products in the domestic market meant that the organization's products became a unique option to customers. As the organization continued to grow and diversify though, the need to improve efficiency and cut down costs also increased.With tremendous scope to gain entry into new reduce markets across the country, the company looked to expand its business. The problem that the organization faced though Is that It lacked a management plan and adequately trained sales people to embark on such a Nilsson. Another problem would be that Implementing the new system would enamel labor hours because the reorder system eliminates the need for employees from having to count inventory levels at the end of the day and have to call for supplier's orders. Communication channels are not clear, and the flow of information is interrupted.

A Rose For Emily by William Faulkner Essay Example | Topics and Well Written Essays - 250 words

A Rose For Emily by William Faulkner - Essay Example After her father dies and at the age of thirty Emily meets Homer Barron, who is in town for work. Homer is Emily’s one chance at marriage, but Homer is not a marrying man (Faulkner 94). Homer plans on leaving Emily when the work on the sidewalk is finished, so she takes drastic measures to keep him as her own. The murder of Homer Barron is a consequence of Emily’s father control, Emily’s mental state, and Emily’s unrequited love for Homer. Emily is guilty of murdering Homer because it is clear from the text that she did it so that she can keep him by her side forever. Emily Grierson is completely suffocated by her father’s control. He takes drastic measures to keep Emily under his control, and prevent her from finding a husband. â€Å"We remembered all the young men her father had driven away†¦,† (Faulkner 93), is clear indication that her father drives most of Emily’s suitors away, and the reason she remains unmarried at the ripe age of thirty. Furthermore, the story paints an image of her father for us, â€Å"†¦his back to her and clutching a horsewhip†¦,† (Faulkner 93) a horsewhip that is used to drive all of the men in Emily’s life away. Upon her father’s death, Emily denies to the women that come to visit that he is even dead. Denying her father’s death, gives Emily the chance to control him by refusing to give up his dead body, even if it only lasts for three days. Her father’s death ultimately takes a toll on Emily’s sanity. Insanity runs in Emily’s family. Her great aunt, Old Lady Wyatt, had gone completely crazy (Faulkner 93). Throughout the story, Emily’s level of insanity is apparent. She refuses to come out of her house for years at a time after her father’s death, and is not seen by the town people until Homer Barron arrives in town. Miss Emily purchases poison, and the townspeople are sure she is insane enough that she is going to commit suicide. Instead, Miss Emily uses the

Personal life mission statement Assignment Example | Topics and Well Written Essays - 1000 words

Personal life mission statement - Assignment Example The present paper is an attempt to produce a mission statement regarding my views and ambitions to be observed and carried out in my personal and professional life. The paper will also elaborate the social and moral values, my personal beliefs, social role and domestic obligations and responsibilities Part I Moral Values: Definitions Being the true follower of Christian faith, I strictly adhere to the code of moral ethics described in the Holy Bible. These moral principles include truth, justice, compassion, sacrifice, love, and humility. In addition, creating comforts for others and abstaining from harming and hurting the humans as well as other creatures come under the definition of adopting compassion and morality (Hollis 124–25). Truth Truth simply stands for depicting and adopting reality and actuality based on facts by presenting the exact scenario of a situation. While dwelling on the significance of truthfulness, it is evident that faith (New International Version, Lev . 19.11–14) and social values strictly lay stress upon providing a correct and accurate account of the events taking place within one’s natural, physical, and cultural environment. Abstaining from lies and exaggerations also falls within the definition of truth. Justice Justice refers to implication of impartiality and righteousness while reaching a conclusion or making a decision; similarly, dealing with others on the principles of equality and fair play without applying bias or prejudice may as well be referred to as justice. Individual Autonomy Individual autonomy simply means having personal freedom and liberty of expression and movement. In other words, individual autonomy seeks to allow people to exercise their abilities and get involved in activities of their choice provided the activities are not detrimental or harmful to others. Part II I strictly believe in speaking the truth and producing the exact scenario of a situation without having any fears with regard to the consequences. I unconditionally argue in support of preserving honesty and ingenuousness in one’s personal and professional life instead of concealing the truth under the pile of deceit. Sometimes, one has to pay a ransom amount for observing integrity, honesty and straightforwardness; somehow, I am determined to reveal the truth whenever I obtain an opportunity of exercising the same, even if it hurts someone very close to me. I would be open in my personal and professional relationships, and would never deceive my family, friends, associates or other members of society by shaking their trust they have developed in my personality. Identical with truthfulness, justice also enjoys a respectable position in my heart and mind. Being a rational, well-groomed, highly-educated and socialized person, I aim to treat all humans on the foundations of equality and fairness. Hence, instead of demonstrating any ethno-racial, regional, religious, gender-based or other prejudice, I am determined to make my decisions without having bias, grudge or the background of people, while living and working in a multinational and multicultural environment. I personally believe in granting of the freedom of thought and action; nevertheless, I would not allow others to practice the things that are in sharp contrast to the social norms and religious, moral and ethical values. Consequently, I will not support prostitution, gambling, extra-marital cohabitation and other immoralities being witnessed by people in the name of freedom and individual autonomy. Not only will I never observe injustice of any kind, I also am resolute to resist and discourage such actions. Consequently, I will attempt to add my share in the construction of a balanced and just atmosphere all around me. Part III Social Roles It is a reality beyond suspicion that social norms, moral values,

Jean Paul Sartre was a philosopher Essay Example | Topics and Well Written Essays - 3500 words

Jean Paul Sartre was a philosopher - Essay Example Nowhere is this more evident that in his one-act play, "Huis Clos." A dialogical exposition of the hellish nothingness which pervades three characters, "Huis Clos" does not simply emanate from within Sartrian existentialism but, may be defined as an enactment of it, with each of the characters therein personifying a particular aspect of this complex philosophical construct. Understanding "Huis Clos" and appreciating it as an enactment of, and metaphor for, Sartrian existentialism, necessitates identifying and defining Sartre's existentialist concerns and conceptualisations. Sartre' existentialist concerns and his perception of the human condition are, according to some critics, most concisely and precisely expressed in his Being versus Nothingness treatise.3 In L'Etre et le Nant, Sartre explicates his philosophical conceptualisation of human existence and the relation between man and himself, man and others and man and the environment within which he exists.4 Within the context of these relationships, man wavers between being and nothingness. Assuming that life has meaning, that the universe has some grand design, man is forever striving for meaning, convinced that he will attain being-hood once he has found meaning to his life. This quest is erroneously predicated on the belief that meaning, thus, being, is attained through others. Man believes his life acquires meaning, that he attains being-hood, from the positive perceptions and opinions that others may have of him. However, within Sartrian philosophy, this definition of being is nothing.5 Man's overwhelming predilection to define himself through the perception and opinion of others and his unwavering tendency to assume that he, accordingly, acquires being-hood, is inherently false. From the Sartrian existentialist perspective, it is false insofar as it assumes that life has meaning and creation has a noble purpose. Life, however, has no meaning and can only be defined as a void, as nothingness.6 Furthermore, the attempt to derive meaning, identity from the perception of others is a form of self-annihilation or a determined attempt to suppress the consciousness, or the authentic self. It is only when man accepts his authentic self, embraces nothingness, and realises that meaning emerges from within him, that he can acquire being-hood.7 Sartre's conceptualisation of being and nothingness is remarkably complex and if misunderstood, would seem self-negating. On the one hand, he claims that man lives in a void and that nothingness is the definitive feature of the human condition. He further maintains that the quest for being from without the self is futile.8 On the other hand, Sartre contends that the embrace of nothingness and the realisation of the void within which we live and which defines the human condition can lead to something. Not only that but he further asserts that once man realises that meaning cannot be imposed from without but, resides within the self, man can aspire towards being-hood. In this case, being is an outcome of the conscious realisation, and

CSR - corporate social responsibility Assignment

CSR - corporate social responsibility - Assignment Example While critics indicate that CSR is mostly a self-interest and PR practice with no benefits to the society (Margolis and Walsh, 2003), supporters of the concept believe that it provides value for businesses, societies and ecosystems (Porter and Crammer, 2006). According to Haigh and Jones (2006), CSR has great potential as a strategy for value addition both business and the environment if two important conditions are achieved. The first condition is that CSR has to be integrated in the company’s core strategy while the second condition is that the company should be able to monitor the additional values resulting from the CSR. Manufacturing companies, like all other businesses, have embraced the concept of CSR for its benefits. CSR is particularly important for manufacturing firms because of the impact of their activities on the environment which have been associated with pollution and climate change. Over the past two decades, CSR strategy for environmental sustainability has been made a legal requirement for manufacturing companies in most countries (Smith, 2010). One of the companies that have been affected by this is Nokia Siemens Corporation. The company has had to come up with CSR strategies both for meeting legal requirements and for its own benefits, this paper examines the CSR strategy of Nokia Siemens Corporation, benefits of the strategy, one environmental concern it has to cope with and strategies for dealing with it. Nokia Siemens Corporation has one of the most detailed and globally recognized CSR strategies for the environment which basically touches on two important areas, products and services. Every year, the company continues to search for various possibilities for reduction of the environmental impact of its devices ad operations at each and every stage of their product life cycles (Nokia Siemens Corporation, 2012). The company largely focuses on material usage, energy efficiency, manufacturing processes, and recycling. According

China and the Bull-run Stock Market Essay Example | Topics and Well Written Essays - 2250 words

China and the Bull-run Stock Market - Essay Example The paper tells that the entry of Chinese economy into the World Trade Organisation (WTO) in 2001 is, no doubt, a significant event in the history of a world economy. It has given a boost to the pace of reform and opening up. The Sino economy has gathered further momentum. That was the reason that Chinese economy registered a real GDP growth of phenomenal 9.5 percent in 2004. China's status of "world factory" is the result of that impressive growth show. The excellent performance of economy paved a way to massive capital inflows and pushed country's foreign exchange reserves to more than 600 billion dollars in 2004. Where there is much to celebrate for Chinese, all is not well with this elephant economy of the world. If we analyzed then we came to know that China's bond market comprises of two major markets: the inter-bank bond market and the exchange market. Subsequent to further than ten years of expansion, China's bond market has turned out to be a multi-layered one in which the i nter-bank market plays the most important position, complemented by the exchange market. According to the expert analysis, China's soaring stock market is at risk of "a market correction" that could have a knock-on result on its whole banking system, the OECD said yesterday, adding its voice to a litany of bearish warnings on the country's split prices. The hazard has arisen despite enlargement of nearly 11 percent last year and a predictable speeding up in customer expenditure ahead, the Paris-based Organization for financial collaboration and growth said. No doubt, Chinese stocks seesaw in trade but shrugged off the caution from Mr. Greenspan and one more from the market watchdog. The Shanghai compound Index healthier its balance after an early fall of as much as 2 percent, to close down 0.54 percent at 4,151.13 points. Previous, it hit a record intraday high before Mr. Greenspan's comments turn out to be extensively known. Turnover in Shanghai a split was a huge 247.4 billion yua n (16.4 billion), the second-highest numeral to date. Though, neither the government declaration nor Mr. Greenspan's warning had any real collision on an investor's eager to income from the market's bull run. The most investors sight as strange the idea that the Government, which motionless wields enormous pressure over fund flows during administrative steps, would permit a crash. Analysts said that the marketplace might merge gains for a few days before resuming its scale. If the bubble were to pop, it could have a better impact on communal stability than any previous slump in the stock market's 16-year the past. There are now additional than 91m accounts held by individuals at brokers or in joint funds. Estimates for the number of investors differ extensively. At the height of the last marketplace boom, in 2001, there were 60m accounts but maybe fewer than 10m investors. There are surely lots of millions more now.

Zara Case Study Coursework Example | Topics and Well Written Essays - 1000 words

Zara Case Study - Coursework Example However, each chain operates independently and is responsible for its own strategy, product design, sourcing and manufacturing, distribution, image, personnel, and financial results. Zara, which contributes around 80 per cent of group sales (Grant 2005, p.398), is by far the largest, most profitable, and most internationalized of the chains. Its stores can now be found in the most important shopping districts of more than 400 cities in Europe,  the Americas, Asia and Africa. With year-on-year sales increasing at around 25% over the last 5 years, it has become one of the world’s fastest growing retailers (University of Cambridge Institute for Manufacturing). The global apparel market is a consumer-driven industry (Criag, Jones & Nieto, 2004) in which profits derived from "unique combinations of high-value research, design, sales, marketing, and financial services that allow retailers, branded marketers, and branded manufacturers to act as strategic brokers in linking overseas factories" with markets (Collins 2003, p.44). Zaras business model can be broken down into three basic components: concept, capabilities, and value drivers. Zaras fundamental concept is to maintain design, production, and distribution processes that will enable Zara to respond quickly to shifts in consumer demands and tastes. The main business tactics of the company in context of its business model is:- At the heart of Zaras success is a vertically integrated business model spanning design, just-in-time production, marketing and sales.